The Company and Our Investment

Baby Innovations are the owners of the Steribottle brand name and patented a disposable sterile baby's feeding bottle. Steribottle® produces disposable, affordable, single-use feeding bottles. The bottles are made of recyclable plastic, come complete with a special teat and are all pre-sterilised and ready-to-use. Convenient anytime, at home or on the move, the Steribottle takes the time and stress out of bottle-preparation.

Steribottle is now widely distributed in UK grocery and pharmacy stores including Tesco, Sainsbury's, Asda, Morrison's and Boots. In 2007 the Company invested more than £3 million in the completion of a new state-of-the-art manufacturing facility with Rexam PLC in the US . It has signed distribution license deals in the UK, US, Australasia and Asia.

"In today's extraordinary international economic environment, new approaches to pricing strategy may be required. Ultimately, though, it comes down to building long-term partnerships with customers and suppliers, where all parties can be long-term winners and are focused on the goal of consumer satisfaction."

Luke Fisher, CEO, Steribottle