The Company and Our Investment
In June 2006, Octopus invested £2m in First Sports Group (trading as First Fitness Factory). First Sports Group is the largest sports retail service provider to the UK Private Health and Fitness Club market. The Company merchandises premier brands such as Nike, Adidas, O'Neill, Zoggs, Wilson, Prince and PureLime. Sportswear and equipment is sold through lockable, self-service display units called Cubes and through more than 20 pro-shops. First have over 200 outlets nationwide and can be found in most top health clubs such as Virgin Active, David Lloyd and Esporta.
First have recently launched a retail website: www.thefitco.com
"Octopus were very proactive and moved very quickly. Running a dynamic and rapidly growing business we found this critical as it enabled us more time to focus on running our business"
Daniel Gestetner, Brands Etc
