The Company and Our Investment
In September 2005, Octopus invested an undisclosed amount into Lilestone, the holding company for the Myla lingerie and bedroom accessories brand. Myla is an upmarket lingerie and lifestyle accessories business. It currently has a number of stores in London as well as concessions in stores such as Harrods and Selfridges in London and Printemps in Paris. Myla also sells through its online store and internationally via distribution agreements.
"This support provides the company with the opportunity to capitalise on the Myla brand. Following the investment, we will be in a position to leverage Myla's position in the premium lingerie and bedroom accessories market"
Daniel Gestetner, Brands Etc
