The Company and Our Investment
In April 2007, Octopus Private Equity provided marketing services company, Promotion Space, with an undisclosed sum of expansion capital. Based in Wilmslow and London, Promotion Space Group organises promotions, brand awareness campaigns, posters and Retail Mobile Unit (RMU) provision in high footfall locations across the UK. These activities allow venues to commercialise their unused spaces and generate incremental income.
Octopus has supported two acquisitions since investment into Promotion Space. The first was the acquisition of the UK's leading provider of changing room media, Fitting Exposure, which completed in November 2007. In April 2008, Promotion Space acquired its main competitor Brandspace, creating a market leader in the sector, with a strong national presence.
"We are delighted to have secured this investment from Octopus, which will enable us to accelerate the pace of growth at Promotion Space. We intend to create a world class marketing services business, and this funding will support this objective. We were also well advised by Ford Campbell who have assisted us through the process. They have managed to turn this round in a challenging time frame, and we are grateful for the hard work their team has put in."
Steve Hughes, CEO of Promotion Space
