The Company and Our Investment
In July 2007 Octopus backed T4 Media, including T4 AdBarriers, a leading transport media business, via a new holding company T4 Holdings Ltd.
London-based T4 Media is an innovative media company selling advertising space on ticket barriers in railway stations and car park barriers throughout the UK and Ireland. Advertisements placed on ticket machines and barriers enjoy a number of benefits. Most crucially, the advertisements are unavoidable to the consumer as they physically interact with the equipment achieving guaranteed impact. Viewership is also completely accountable as it is independently audited by the number of tickets inserted in the ticket readers.
"We are delighted to have secured this investment from Octopus, which will enable us to accelerate the pace of growth at T4. We intend to create a leading transport media business, and this funding will support that objective. We have been impressed by Octopus credentials in the media sector, and the value and experience that they bring to the business."
Marco Pieters, Chief Executive of T4 Media
